There is intense competition in today’s market. It’s important to be fully aware of your competition and analyze their strategies to determine their strength and weaknesses. This will provide an opportunity to develop your business strategies one step ahead of your competitors and stand out in your industry.
This course will help you understand the complete competitive marketing environment, your competitors’ approach, and what is working for them. We will explore all aspects of the competitive analysis tools and learn how to be in a place of advantage when compared to your competitors. By the end of this course, you will be able to associate threats and opportunities associated with new market trends, look for the gaps within your organization, and develop a priority plan to fill those gaps.
This Course Starts in:
All sessions are at the same time each week.
The What, Why, and Who of Competitive Analysis
- February 1, 2022
- In this session, we will define competitive analysis, why it’s done, and who should do it. We will also explore what a competitive analysis looks like from a large company scale, a department scale, and a personal scale.
Outlining the Competitive Landscape
- February 8, 2022
- This session examines several competitive analysis tools including a competition analysis, marketplace analysis, and stakeholder analysis. We will understand these tools and know how to use each of them.
- February 15, 2022
- This session focuses on how to compare the weaknesses of your competitor against your strengths and vice versa. We will define SWOT analysis, explore its importance, and analyze your gathered data to uncover the opportunities and threats within your target market.
Gap Analysis and Priority Planning
- February 22, 2022
- Once you have the entire competitive landscape and SWOT analysis, the next step is to perform a gap analysis based on that data. In this session, we will examine the gap analysis and determine how to close the gaps. We will explore how to prioritize and plan the efforts associated with the gap analysis.