Competitive Analysis


Skill Level



60 Minutes

Time Commitment per Week


Number of Weeks

Leader Behaviors

This course strengthens your skills in the following leader behaviors:

Course Overview

There is intense competition in today’s market. It’s important to be fully aware of your competition and analyze their strategies to determine their strengths and weaknesses. This will provide an opportunity to develop your business strategies one step ahead of your competitors and stand out in your industry.

This course will help you understand the complete competitive marketing environment, your competitors’ approach, and what is working for them. We will explore all aspects of the competitive analysis tools and learn how to be in a place of advantage when compared to your competitors. By the end of this course, you will be able to associate threats and opportunities associated with new market trends, look for the gaps within your organization, and develop a priority plan to fill those gaps.

Completing this course will help you:

Who is the course for?

This course is ideal for leaders, managers, and market analysists who need to better understand their competition and be ready to dominate and take over their market.

Learning Path

In this session, we will define competitive analysis, why it’s done, and who should do it. We will also explore what a competitive analysis looks like from a large company scale, a department scale, and a personal scale.

Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)

This session examines several competitive analysis tools including a competition analysis, marketplace analysis, and stakeholder analysis. We will understand these tools and know how to use each of them.

Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)

This session focuses on how to compare the weaknesses of your competitor against your strengths and vice versa. We will define SWOT analysis, explore its importance, and analyze your gathered data to uncover the opportunities and threats within your target market.

Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)

Once you have the entire competitive landscape and SWOT analysis, the next step is to perform a gap analysis based on that data. In this session, we will examine the gap analysis and determine how to close the gaps. We will explore how to prioritize and plan the efforts associated with the gap analysis.

Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)

Content Questions?

Call or text with any content related questions.

Upcoming Courses

Dates and times listed below are for the 1st session of any course. For dates and times for other sessions, log into

November 2023
January 2024
March 2024
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