Competitive Analysis Training for Leaders
Who is the course for?
This course is ideal for leaders, managers, and market analysists who need to better understand their competition and be ready to dominate and take over their market.
Skill Level
Foundational
Time Commitment
Weekly Time Committment
60 Minutes/Week
Duration
4 Weeks
Leader Behaviors
This course strengthens your skills in the following leader behaviors:
- Sets Goals
- Solves Problems
- Takes Initiative
Course Overview
There is intense competition in today’s market. It’s important to be fully aware of your competition and analyze their strategies to determine their strengths and weaknesses. This will provide an opportunity to develop your business strategies one step ahead of your competitors and stand out in your industry.
This course will help you understand the complete competitive marketing environment, your competitors’ approach, and what is working for them. We will explore all aspects of the competitive analysis tools and learn how to be in a place of advantage when compared to your competitors. By the end of this course, you will be able to associate threats and opportunities associated with new market trends, look for the gaps within your organization, and develop a priority plan to fill those gaps.
Completing this course will help you:
- Define competitive analysis and its importance
- Identify and utilize competitive analysis tools
- Recognize SWOT analysis and the best way to utilize it
- Define the gaps within your organization and develop a priority plan to close the gaps
Learning Path
Session 1 - The What, Why, and Who of Competitive Analysis
In this session, we will define competitive analysis, why it’s done, and who should do it. We will also explore what a competitive analysis looks like from a large company scale, a department scale, and a personal scale.
Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)
Session 2 - Outlining the Competitive Landscape
This session examines several competitive analysis tools including a competition analysis, marketplace analysis, and stakeholder analysis. We will understand these tools and know how to use each of them.
Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)
Session 3 - SWOT Analysis
This session focuses on how to compare the weaknesses of your competitor against your strengths and vice versa. We will define SWOT analysis, explore its importance, and analyze your gathered data to uncover the opportunities and threats within your target market.
Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)
Session 4 - Gap Analysis and Priority Planning
Once you have the entire competitive landscape and SWOT analysis, the next step is to perform a gap analysis based on that data. In this session, we will examine the gap analysis and determine how to close the gaps. We will explore how to prioritize and plan the efforts associated with the gap analysis.
Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)
Leader Behaviors
This course strengthens your skills in the following leader behaviors:
- Sets Goals
- Solves Problems
- Takes Initiative
Why people choose LEL for Leadership Development
The insights from this course have changed how I approach leadership. I now feel equipped to handle challenges more effectively and inspire my team every day.
An invaluable experience! The practical strategies and hands-on exercises helped me build strong leadership skills that I apply daily in my role.
Frequently asked questions
What is a competitive analysis and why do businesses do one?
It is a structured look at your competitors’ strengths, weaknesses, and strategies so you can position yourself a step ahead. The course covers why to run one and how, at company, department, and personal levels.
Does the course cover SWOT and gap analysis?
Yes. One session is devoted to SWOT analysis, comparing your strengths against competitor weaknesses, and another to gap analysis and turning the findings into a prioritized plan.
Who should take competitive analysis training?
Leaders, managers, and anyone responsible for understanding the market and deciding where the business should focus to compete.
How does this help a smaller company compete with larger rivals?
By finding the gaps and opportunities bigger players miss, you can focus limited resources where you can realistically win rather than competing everywhere.
How long is the course?
Four weekly live sessions of about an hour each, facilitator-led, with practice applying the tools to your own market between sessions.
Ask Your Questions
View Other Courses
How It Works
Courses
Learning Lab
100% of program profits support March of Dimes.