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Stakeholder Management Training for Managers

Who is the course for?

This course is ideal for anyone who manages a project in an organization who would like to develop an effective rapport with involved stakeholders, gaining their trust and approval when necessary.

Skill Level

Foundational

Time Commitment

Weekly Time Committment

60 Minutes/Week

Duration

3 Weeks

Leader Behaviors

This course strengthens your skills in the following leader behaviors:

Course Overview

Stakeholder management is the process of maintaining good relationships with the people who have the most impact on your work. For effective stakeholder management, we need to create long-term relationships based on trust, integrity, and customer satisfaction with key players involved in the business at any level.  Depending on the way that relationship is managed, the business can experience exponential growth…or its growth could stall or even decline. This is why keeping stakeholders satisfied and meeting business expectations is vital for the success of the business.

In this course, we will explore the stakeholder management process in detail, including the impact of internal and external stakeholders. We will examine the stakeholder analysis matrix, review the significance of an effective communication strategy, and understand the essential nature of planning that enables us to manage risk and shape decisions.

Completing this course will help you:

  • Define stakeholder analysis and recognize its importance within stakeholder management
  • Identify the impact of implementing a communication strategy
  • Explore the role of planning in stakeholder management

Learning Path

Session 1 - Stakeholder Analysis

In this session, we will explore who our stakeholders are; both internally and externally. We will also define the intentional approach to managing our stakeholders and identify and examine the stakeholder analysis matrix and its importance.

Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)

Session 2 - Communication Strategy

In this session, we will identify the importance of a communication strategy in stakeholder management and determine the significance of defining expectations publicly. We will also identify the decision makers and recognize the value of accountability.

Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)

Session 3 - The Role of Planning

In this session, we will analyze the importance of planning in stakeholder management, examine some approaches to assist in planning, and identify methods to manage risk and shape the data needed for making decisions.

Virtual Session (30 minutes) + Online Journal (15 minutes) + Activity (15 minutes)

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Leader Behaviors

This course strengthens your skills in the following leader behaviors:

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Frequently asked questions

What is stakeholder management and why does it matter?

It is the process of building and keeping good relationships with the people who most affect your work. Done well it drives growth, done poorly it can stall a project. The course teaches a clear way to map, communicate with, and plan around stakeholders.

What is a stakeholder analysis matrix?

It is a tool for sorting stakeholders by their influence and interest so you know who to engage, how closely, and in what way. The first session works through building and using one.

Who is the stakeholder management course for?

Anyone running a project who needs to earn the trust and approval of the people involved, including project leads and cross-functional managers.

How does this help a project actually succeed?

By managing relationships proactively and setting expectations publicly, you reduce risk, keep decision-makers aligned, and avoid the late surprises that derail projects.

How long is the course and how is it delivered?

Three weekly live sessions of about an hour each, facilitator-led, with a journal and activity between sessions to apply it to your own stakeholders.

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    100% of program profits support March of Dimes.